Gravity reflects how lower-middle-market transactions actually get done — privately and confidentially. There are no public listings and no open deal searching. Here's the flow.
Acquirers and investors granularly define their interests — size, geography, structure, and vertical — so the platform knows exactly what they're after.
Advisors enter details of the company or transaction through a confidential, private research tool — never a public listing.
Gravity analyzes every buyer's criteria and privately recommends matching parties for the sell-side to approach, ordered by relevance.
The advisor reviews each buyer profile, selects who to approach, and tailors every message and attachment. All sending is direct.
Recipients get the opportunity in their inbox and account — knowing it fits their preferences and comes from a qualified party.
NDAs are executed digitally, documents are shared securely, and the whole process stays organized in one place.
Why it's different
To the sell-side, Gravity is an efficient way to discover and prioritize the right buyers for any deal. To the buy-side, it maximizes coverage of relevant opportunities coming from owners and boutique advisory firms.
Nothing is searchable. The sell-side controls who sees a deal and when.
Matches are ranked by fit, so outreach lands with the right people.
Closed-deal badges and responsiveness data inform every engagement.